JYYNA

JYYNA is a sustainable Danish tea brand with a Nordic DNA.
Our goal is to create unique natural taste experiences without overexploiting natural resources.

Our focus is therefore on creating a company that is sustainable in all its processes, precisely to combat the accumulation of waste and plastic in the world’s oceans and to protect nature and its eco-environment.

The name JYYNA is based on a play on words between unity and tea.
If you say this three times quickly, it sounds like JYYNA tea and thus JYYNA was born.

Sustainability

Our focus is to create a 100% sustainable business.
We therefore work closely with the UN’s Sustainable Development Goal 12, which deals with responsible consumption and production.

Our focus is on reducing waste through prevention, reduction, recycling and reuse.
So we can become Denmark’s (maybe the world’s) first 100% sustainable company.

This is precisely why we work with these sustainability criteria so that they are actively integrated into our processes and the foundation that is JYYNA – All the way from tea bush to teacup.

That’s why it’s important to us that this is also reflected in our choice of both suppliers and partners.

Enjoyment and taste are key

Taste and enjoyment are the driving force behind the sensory and spiritual well-being tea can provide, and ohe experience should extend beyond what we taste with our tongue.
These are key values when we select our teas.

All our teas in our range are specially selected and we don’t have a variant that we haven’t tasted, approved and fallen in love with ourselves.

Community

We want to contribute to those communities that also want to focus on sustainability.
Both as a basic principle, but also as a necessity between man and nature.

For us, it is also to be an inspiration, both to those who drink our tea, but also to inspire other companies to develop and sell products that help the planet’s nature continue to bring us joy and benefit.

Therefore, it is written into our articles of association that we primarily use our profits to promote social causes, reinvest in our own business processes or in other social economy companies.